Accepting Q2 / 2026

Websites that
do the work for you.

Fledge is a New Zealand design studio building custom websites and brand identities for small businesses ready to be taken seriously online.

Begin a project→View our work

Typeface

Aa

Inter Display

Year

Fledge
est. 2025

Auckland · NZ

In the studio · live

1 project active

Currently designing: Nationwide LED Billboard Supply & Installation

The range

Every business is different.
Every site should be too.

We adapt to each client's brand, industry, and customers. No templates. No shortcuts.

taneelectrical.co.nz
Tāne Electrical
0800 TANE
Licensed · Insured · 24/7
POW
ER
ON.
Residential & commercial electrical across South Auckland.
Book nowEmergency

Tane Electrical

Electrician · South Auckland

matarikilaw.co.nz
Est. 1998
Counsel
you can
trust.
Commercial law, property, and dispute resolution.
Enquire now
Law office

Matariki Law

Law firm · CBD Auckland

kowhaiyoga.co.nz
Yoga
Kōwhai YogaClasses
Parnell · Auckland
Find your
stillness.
HathaVinyasaYinBeginners

Kōwhai Yoga

Yoga studio · Parnell

oraskincare.co.nz
Skincare
ORA
Skin
that feels
like itself.
Clean formulations. Native botanicals. Small batches.
Shop now

Ora Skincare

Skincare · Nelson, NZ

thelarder.co.nz
Food
The Larder
MenuReserve
Britomart · Auckland
Honest food.
Good room.
Reserve a table

The Larder

Restaurant · Britomart

southcurrentsurf.co.nz
Surfing
SOUTH CURRENTRaglan · NZ
Learn to surf
RIDE
THE
WAVE.
Book a lessonHire gear

South Current Surf

Surf school · Raglan

pohutukawa.co.nz
Architecture
Pōhutukawa
Architecture
Built to
earn its
place.
View projects

Pōhutukawa Architects

Architecture · Takapuna

taneelectrical.co.nz
Tāne Electrical
0800 TANE
Licensed · Insured · 24/7
POW
ER
ON.
Residential & commercial electrical across South Auckland.
Book nowEmergency

Tane Electrical

Electrician · South Auckland

matarikilaw.co.nz
Est. 1998
Counsel
you can
trust.
Commercial law, property, and dispute resolution.
Enquire now
Law office

Matariki Law

Law firm · CBD Auckland

kowhaiyoga.co.nz
Yoga
Kōwhai YogaClasses
Parnell · Auckland
Find your
stillness.
HathaVinyasaYinBeginners

Kōwhai Yoga

Yoga studio · Parnell

oraskincare.co.nz
Skincare
ORA
Skin
that feels
like itself.
Clean formulations. Native botanicals. Small batches.
Shop now

Ora Skincare

Skincare · Nelson, NZ

thelarder.co.nz
Food
The Larder
MenuReserve
Britomart · Auckland
Honest food.
Good room.
Reserve a table

The Larder

Restaurant · Britomart

southcurrentsurf.co.nz
Surfing
SOUTH CURRENTRaglan · NZ
Learn to surf
RIDE
THE
WAVE.
Book a lessonHire gear

South Current Surf

Surf school · Raglan

pohutukawa.co.nz
Architecture
Pōhutukawa
Architecture
Built to
earn its
place.
View projects

Pōhutukawa Architects

Architecture · Takapuna

←drag to explore→

Recent projects from the studio.

Every project is strategy, design, copy, and build — all under one roof. Scroll inside each preview to explore.Concept work shown for demonstration purposes.

halversonsons.co.nz
scroll inside ↓
H
Halverson & Sons
0800 HALV
Est. 1962 · Three generations

Plumbing done
properly, first time.

Three generations of West Auckland plumbing. No surprises, no upsells. Tradespeople who actually pick up the phone.

Workshop tools
Emergency 24/7
Gas certified
Master plumber
Local since ‘62
What we do

From a dripping tap to a full reroute.

01
Emergency callouts
24/7 across West Auckland. We'll be there.
02
Hot water systems
Repair, replace, gas or electric.
03
Bathroom renovations
Strip-outs to fresh refreshes.
04
Blocked drains
CCTV inspection, hydro jet, fixed.
05
Gas fitting
Certified, careful, compliant.
06
Leak detection
Find it. Fix it. Move on.
Tools
1962 — present
The story

Started by Albert Halverson, 1962.
Still answered by a Halverson today.

Albert started the business with one van and a borrowed wrench. Sixty years later, his grandson Marcus answers the phone. The tools have changed. The principle hasn't.

We're small on purpose. Two licensed plumbers, one apprentice, one office. You'll deal with the same person from quote to handover.

How it works

Four steps. No drama.

01
You call
We pick up. Properly.
02
We quote
Flat-fee, no surprises.
03
We fix
On time, cleanly done.
04
You are sorted
Two-year workmanship guarantee.
★ ★ ★ ★ ★
“Showed up when they said they would. Quoted what they charged. Cleaned up after themselves. A real rarity.”
JT
Jenny Taituha
New Lynn · 2024
Book online

What is the issue?

Pick one and we'll call back within the hour.

Where we work

West Auckland, mostly.

HendersonNew LynnGlen EdenAvondaleTe AtatuMasseyWest HarbourHobsonvilleTitirangiKelstonRanuiSwanson
© Halverson & Sons · Est. 19620800 HALV · Henderson · Auckland
01 / 032025

Halverson & Sons

Plumbing · West Auckland

A third-generation trade business needed a site that felt as solid as their work. We built something quiet, confident, and bookable in two clicks.

Web designBrand refresh
Project palette
wrenthistle.co.nz
scroll inside ↓
Wren & ThistleOpen Wed–Sun
— Volume Nº 04 — Autumn —

Flowers,
quietly
arranged.

A small Ponsonby studio for weddings, editorial florals, and the occasional very-good-friday bouquet.

Read the journal →
Hero bouquet
No. 47 — autumn dahlia
In bloom this week
The Quietest Garden

The Quietest Garden

$95

Autumn dahlias, copper foliage, dried grass. Tied with sisal, wrapped in unbleached paper.

Pre-order this →
— How we work —

A small studio, a slow pace.

i.
Consultation
A coffee in the studio. We talk about the day, the season, what feels right.
ii.
Quote & sketch
A small mood-board, a quote, options. No pressure to commit.
iii.
Bloom
We source from local growers, arrange in studio, deliver on the morning.
— From the journal —

Things we've been thinking about.

On the case for the imperfect bouquet
Issue 12 · Sept 2025
On the case for the imperfect bouquet
A wedding in three buckets
Issue 11 · Aug 2025
A wedding in three buckets
Notes from the cool room
Issue 10 · July 2025
Notes from the cool room
— From the studio —
“I want every bouquet to look like it was found, not made.”
— Iris Whitfield, founder
Visit the studio

214 Ponsonby Road.

Open Wednesday through Sunday, 10 til 4. Walk in for the small posies; pre-order anything bigger.

iris@wrenthistle.co.nz · 021 555 0143

Wren & ThistlePonsonby Rd
— Stay in bloom —

A note when we've made something we're proud of.

© Wren & Thistle214 Ponsonby Rd, Auckland
02 / 032025

Wren & Thistle

Florist · Ponsonby

Editorial florals with a wedding-heavy clientele. We leaned into a slow, magazine-style layout — generous imagery, hand-set captions, considered pacing.

Web designBrand identity
Project palette
fieldnotescoffee.co.nz
scroll inside ↓
F
Field Notes
Order ahead
★ Now pouringEthiopia Yirgacheffe·Mt Eden Rd · Auckland
○ Mt Eden, Auckland

Good coffee.
Good room.

A small Auckland roastery. Single origins on rotation, sourdough toasties, and a window seat with your name on it.

Coffee
Open 6:30am — 3pm daily

Today's menu.

Updated 6am daily
Flat white$5.50
Long black$5.00
Oat latte$6.50
Cortado$5.00
Filter — Yirgacheffe$6.00
Cold brew$7.00
Now brewing

Ethiopia Yirgacheffe

Jasmine, peach, citrus. Bright and floral.

Process
Washed
Roast
Light
Altitude
1900m
Origin
Ethiopia
$22250g bag
Ethiopia Yirgacheffe
Cafe interior
○ A note from us

We started because we were tired of
volume coffee.

Field Notes opened in 2021 after Sam spent six years behind the bar at a high-volume chain. He knew the drinks by heart; the coffee, less so.

Mt Eden Rd made sense. A neighbourhood that's been the same crowd for fifteen years. We roast on-site on Tuesdays. Everything else we do slowly.

○ Brew at home

Shipped nationwide.

Roasted to order on Tuesdays, shipped Wednesday. Whole bean or ground for your brewer.

Try first
250g
From $20
Most popular
500g
From $36
Best value
1kg
From $68
○ Find us

487 Mt Eden Rd.

Monday — Friday
6:30am — 3pm
Saturday — Sunday
7:30am — 2pm
Phone
09 555 0187
Email
hello@fieldnotes.co.nz
Field Notes Coffee487 Mt Eden RdMt Eden RdDominion Rd
© Field Notes Coffee · AucklandBeans shipped nationwide
03 / 032026

Field Notes Coffee

Café & roastery · Mount Eden

A neighbourhood roaster with serious beans and a casual room. We matched it — warm, lived-in, just structured enough to make ordering effortless.

Web designLogo design
Project palette

Built around what
your business needs.

01The main act

Custom websites

Strategy, design, copy, and build — all under one roof. Every site is hand-crafted around your business, your customers, and the impression you want to leave.

  • Bespoke visual design
  • Mobile-first responsive build
  • Copywriting support
  • SEO foundations & analytics
  • Hosting & domain setup
  • Two rounds of revisions
Enquire about this→
02Often paired

Brand identity

Logos, marks, type systems, colour palettes — the toolkit your business uses to look like itself. Built by our in-house designer, sympathetically and slowly.

  • Primary logo & secondary marks
  • Type & colour system
  • Brand guidelines (PDF)
  • Print-ready file formats
  • Social media kit
  • Three concept rounds
Enquire about this→
03If the bones are good

Rebrand & refresh

For businesses that have grown out of their old look but don't need to start from scratch. We modernise carefully, keeping what works, sharpening what doesn't.

  • Identity audit
  • Logo refinement
  • Updated brand system
  • Asset migration
  • Website refresh option
  • Rollout support
Enquire about this→

Need something different?

We also handle one-off illustrations, photography direction, and ongoing site care.

Tell us about it→

Honest pricing.
No surprises.

Fixed-fee projects. 50% to begin, 50% on launch. Every quote written by hand — these are starting points.

Single

A one-page site
$1,490

NZD · one-off · excl. GST

For sole traders and small businesses who need to look credible without the fuss of a full site.

  • Single long-form landing page
  • Custom design, hand-built
  • Contact form & enquiries
  • Domain & hosting setup
  • Two rounds of revisions
  • Live in 7–10 days
Begin→
Most chosen

Studio

Our most popular
$2,890

NZD · one-off · excl. GST

The whole experience. A multi-page custom website built around your business, with everything you need to grow online.

  • Up to 6 custom pages
  • Bespoke design & copy support
  • CMS for easy updates
  • Booking / enquiry integration
  • SEO foundations & analytics
  • Three rounds of revisions
  • Live in 2–3 weeks
Begin→

Studio + Brand

Website & identity
$4,290

NZD · one-off · excl. GST

Everything in Studio, plus a brand identity built by our in-house designer. Logo, type, colours — the works.

  • Everything in Studio
  • Primary logo & marks
  • Brand guidelines document
  • Type & colour system
  • Print-ready file formats
  • Social media kit
Begin→

Need something different? Tell us about it.

What clients say
after launch.

We'd been embarrassed by our old site for years. The new one feels like the business we always wanted to be. Customers comment on it constantly.
MH
Marcus Halverson
Halverson & Sons Plumbing
Quiet, considered, and absurdly patient with our endless tweaks. They understood the brand within an hour and the site within a fortnight.
IW
Iris Whitfield
Wren & Thistle Florists
Honest pricing, no jargon, and a site that actually drives bookings. Three weeks from first call to launch — and they came back after to help us tune it.
SO
Sam Okoro
Field Notes Coffee
We had a logo that looked like every other tradie in Auckland. They gave us something with teeth — clients now mention it before they mention the work.
DT
Daniel Tane
Tane Electrical

Start a project
with us.

Tell us a little about your business. We reply to every enquiry within one working day — usually with a few questions back, and a rough idea of how we'd approach it.

Fledge Studio

Auckland, Aotearoa New Zealand

Hours

Mon — Fri · 9am — 6pm NZST

Average reply within 4 hours.